The Changing Fleet Environment
Traditionally, company car fleets have been the answer to a company’s mobility requirement. But as the approach to employee mobility is drawn into sharper focus, the company car is rapidly becoming only one part of a broader mobility mix.
And the development of MaaS (Mobility as a Service) has paved the way for numerous technology disruptors to now regard the new deliverables of mobility as being technology, connectivity and service. It is increasingly about the ease and convenience with which someone moves from A to B rather than the mode of transport.
Fleet and rental providers are also working hard to be influential in the growth of mobility. Alphabet now regard themselves as “business mobility partners” rather than a leasing company, whereas SIXT’s CEO is quoted in their annual report that customers are not concerned about their method of transport as long as They get quickly and conveniently to their destination.
But what is mobility and what does it mean for your business? What mobility demands can you expect from your employees and what is the best strategy for dealing with the changing mobility landscape?